Winter content ideas for real estate agents: what to post in november, december, and january
Do you ever feel *bored* when it comes to talking about your local area of real estate? If so, I hope this is going to encourage you. Every change in the season brings a new opportunity for seasonal content. The reason I LOVE seasonal content for real estate agents is that it helps you to have more variety and prevent boredom when it comes to social media marketing.
Winter brings both a change in weather, a change in patterns, and even a different aesthetic depending on your area. Use these post ideas to
Individual Posts:
- Best Pumpkin Spice Latte/Peppermint Mocha in [City]
- Thanksgiving Day/Thanksgiving Weekend Events and Activities
- Is [Month] a Good Time to Buy a House?
- Indoor Winter Activities in [City]
- Outdoor Winter Activities in [City]
- What to do in [Area] this Month
Series:
- Seasonal menu series: Go to your local coffee shops, cafes, restaurants, or breweries and rate/review their seasonal menu items
- Small Business Shopping Guide: Collaborate with local business owners in your area and put together a full guide to supporting small and local businesses. You can put together a short list for social media and then creating a 1-2 page guide/list that you can use to grow your email list.
- For this strategy and template, join The Breakout Agent marketing membership
- Winter Events This Weekend in [City]. You can make this a weekly series that people return to your account/social media for every single week
SEO Friendly Content (Seasonally Evergreen Content that will trend each year):
- 2024 Best Holiday/Christmas Lights Display in [City]
- Best Boutiques/ Gift Shops in [City]
- PinkFriday in [City]- this is a small business version of Black Friday one week earlier
- [City] Turkey Trots & Thanksgiving Races for [Year]
- [City] Thanksgiving Parade(s)
Use these content ideas to continue to stay in front of and attract a local community through social media, your blog, and YouTube! Some of this content should give a CTA to collect their email address through a form, like the Shop Small, Shop [City] campaign from The Breakout Agent!
