Is It Too Late To Start Using Video Marketing For Real Estate?
I believe that every single real estate agent should be using video marketing in their business. But one thing I’ve been hearing from my clients lately is a lot of questions like:
“Is it too late?”
“Am I too old?”
“Am I behind. It seems like everyone is already doing that and I have no idea where to start.”
In this post, I want to share some encouragement about getting started with video and using it as a way to better attract and nurture future clients.
Getting Started With Video Marketing for Real Estate
The sooner you START using video in your marketing and client communication, the faster you will develop your skills. And while it can be scary, remember this…Video communication is the highest form of communication aside from being in person with someone. In fact, our brain reads it the same way. Which means you have the opportunity to record one video and have multiple see it and establish trust. Now, you’ve scaled your time and efforts!
If you’re not ready to start publicly posting videos, sending 1 to 1 video communication to clients or leads is a great start. I’m even willing to be a guinea pig and receive your practice videos via Instagram DM or email.
Marketing Real Estate on YouTube
One of the most effective strategies for marketing real estate on YouTube is the ability to create long-form content, such as virtual tours and expert tips.
YouTube’s audience offers an unparalleled opportunity to reach interested buyers, all while positioning yourself as a thought leader in the industry. YouTube also gives your content an opportunity to be evergreen as it shows up in search for months and years to come.
Real Estate Video Strategies
How do you actually create a strategy to not only create real estate videos, but attract leads with them?
First, you need to do keyword research for real estate video SEO. This means taking the time to research what specific questions and phrases your ideal client is searching on Google and YouTube.
Next, you need to consider what video content your ideal client needs to see to help them in the process.
From there, you can create a video plan to start creating the kind of content that will get found in search AND attract potential clients that trust you based on watching your videos.
Property Listing Video Marketing
Doing real estate tour videos and listing videos are just one way to implement video marketing for real estate. This is probably the easiest way to get started is taking videos of your listings and homes (that you have permission for). This can help potential clients see that you are active in the market, better understand the home styles, and determine what kinds of properties they may like.
Real Estate Community Videos
Every agent should be creating videos for YouTube about the specific communities they are experts in. Whether you are combining this with a real estate geo farming strategy, or you want to work within 15 minutes of your home, community videos can attract clients that want to buy/sell in those specific communities.
This allows your clients to see you as the trusted expert of an area because you are showcasing the community, what it looks like, along with all of the amenities and benefits.
Real Estate Niche Videos
Beyond the homes and community themselves, you can create real estate niche videos to speak specific segments within the market.
These niche videos allow you to address very specific questions, fears, and concerns. And while many agents fear niching down, this can actually set you apart as a clear professional choice because you are creating content on specific scenarios and situations.
Implementing solid real estate video strategies is key to making the most of video marketing. Whether it’s creating property walk-throughs, neighborhood tours, or client testimonials, the goal is to build trust and engagement. With videos, real estate agents can highlight unique property features, provide valuable insights, and showcase their expertise, helping to create stronger connections with potential clients. By mastering video content, real estate professionals can set themselves apart in a crowded marketplace, ensuring long-term success.
