real estate - Braiden McKee

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May 28, 2025

The Real Estate Agent’s Guide to SEO in 2025: A Simplified Strategy That Actually Works

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If you're a real estate agent tired of chasing social media trends and ready to build long-term lead generation through content, this guide is for you. I'm Braiden McKee—Arizona real estate agent and content marketing strategist—and in a recent episode of the Content Marketing for Real Estate Podcast, I broke down a sustainable, three-part SEO strategy that will help you attract clients organically in 2025 and beyond. Let’s dive into the SEO framework every real estate agent should be using. https://open.spotify.com/episode/3uCMztvtQT0j30iPofGZd[...]

Pinterest, Real Estate, Real Estate Marketing

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May 19, 2025

3 Pinterest Marketing Mistakes and Why It Isn’t Working for Your Business

Surprise, Arizona

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If you've ever wondered why Pinterest marketing isn’t driving results for your business, you’re not alone. Whether you’re a real estate agent, service provider, or digital product creator, Pinterest has massive potential—but only when used strategically. In this post, I’m breaking down the three biggest Pinterest marketing mistakes in your business—and what to do to fix it. 📥 Want to skip ahead and get my free Pinterest SEO Checklist? It walks you through optimizing every pin for search traffic and clicks. 1. You're Not Using Pinte[...]

Real Estate, Real Estate Marketing

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April 8, 2025

Content Marketing for Realtors: A Smarter Strategy for Sustainable Growth

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If you’ve been in real estate for a few years, you’ve likely seen trends come and go, platforms rise and fall, and algorithms leave your engagement on life support. And if you're like many agents I talk to, you're probably feeling a bit burned out trying to keep up with the daily grind of social media marketing. You’re not alone—and more importantly, there’s another way. Content marketing for realtors isn’t just another strategy; it’s a smarter, more sustainable way to grow your real estate business without trying to become the next Instagram[...]

Pinterest, Real Estate Marketing

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March 24, 2025

Real Estate Marketing on Pinterest: How to Stand Out & Drive Traffic

blog banner in lilac with "on the blog' in blue text. right side features an aesthetic photo of a flatlay with pink flowers, a notebook, and candle on a stoen countertop. Cream text box with blue text reading "Pinterest for real estate how to stand out & increase website traffic with 5 Pin formats"

If you're a real estate agent looking to attract more leads online, Pinterest should be a key part of your marketing strategy. With millions of users searching for home inspiration, relocation tips, and real estate advice, it's a goldmine for agents who want to generate organic traffic and long-term visibility. The key? Making sure your pins stand out. In this post, we’ll cover why Pinterest is a powerful tool for real estate marketing and the five pin formats you should be using to maximize engagement and clicks. Plus, if you want a step-by-step guide to ma[...]

Real Estate, Real Estate Marketing, SEO

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March 13, 2025

Top 3 Real Estate Blog Ideas to Attract Leads and Rank on Google

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If you're a real estate agent looking to boost your online presence and generate leads through blogging, you're in the right place. Blogging is an incredibly powerful yet often underutilized marketing strategy that can help you rank on Google, attract potential buyers and sellers, and create evergreen content that works for you for years. In this post, we'll dive into three highly effective real estate blog ideas that will establish your expertise and bring traffic to your website. And if you're excited about the idea of blogging for organic lead generation, b[...]

Real Estate Marketing

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February 21, 2025

5 Summer Real Estate Marketing Ideas

blog post graphic reading "on the blog- summer real estate marketing ideas to stay consistent and build you pipleine" next to the graphic is an imahe of a sunhat and sunglasses on the edge of a blue pool

Today I'm sharing five summer real estate marketing ideas so that you can stay consistent with your real estate marketing, even with summer vacations and school break! These are ideas to help you generate real estate leads and grow your Fall/Winter client pipeline. Stay Consistent with your Real Estate Marketing over the Summer One common theme I hear from real estate agents is that they struggle to stay consistent with their real estate marketing and lead generation over the summer. You may experience it's harder to get focused work on your business with the ki[...]

Real Estate Marketing

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February 12, 2025

Ultimate guide: Real Estate content Marketing Made Simple

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Tired of chasing leads and relying on outdated prospecting tactics? With a freedom-based marketing strategy, you can attract clients through searchable, evergreen content like blogging, YouTube, and Pinterest—without depending on social media. By leveraging SEO and email list building, you’ll create a system that nurtures leads on autopilot while positioning yourself as the go-to expert. Let’s dive into how real estate content marketing can help you grow your business sustainably and stress-free! https://open.spotify.com/episode/3Qn8m6TFz8ILoNfbPrEVNi?s[...]

Real Estate, Real Estate Marketing, Social Media

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December 4, 2024

Real estate marketing without social media in 2025

Looking for real estate marketing ideas that don't require social media? Learn how to generate leads without social media marketing for your real estate business in 2025.

Podcast, Real Estate Marketing

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November 7, 2024

Hosting events for your real estate clients & community

In today's guest episode of The Modern Real Estate Mama podcast, we're talking with Jenny McCaslin from Central TX. Jenny is a teacher turned real estate agent that has leaned into hosting community events to create a fun, family business that serves her past clients AND greater community. In this episode, Jenny shares how she got started hosting community events, how it's helped her to scale her brand recognition, and even advice for getting started. Because hosting events CAN be really daunting to start, Jenny shares the advice to start small, collaborate w[...]

Mindset, New Real Estate Agent, Real Estate

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September 18, 2024

10 Things I Wish I Knew As A New Real Estate Agent

As a new real estate agent, there was a HUGE learning curve. From how to get clients as a new REALTOR®, what to look for in a brokerage, to developing my marketing and sales skills. While I can't go back and redo my first 3 years in the real estate business, I CAN help you to avoid my mistakes and grow your new real estate business faster. And if you want to know EXACTLY what I'd do if I was starting as a brand new real estate agent again...then grab the New Real Estate Agent Gameplan. This is a new agent marketing plan filled with daily, weekly, and monthly[...]