Why Real Estate Agents Should Be Posting Local Fall Content

Fall content for real estate agents is a great way to grow your local audience and even grow your email list. The reason that Fall content works so well for real estate agents is that it combines a trending topic (I’m not sure there’s ANY area that doesn’t trend when it comes to Fall) with local interest.

As a real estate agent, local content is a great way to connect with people living in (and moving to) your local area. This makes you a resource for not just homes, but the lifestyle of your area.

Let’s talk about the different types of local fall content you can be creating as a real estate agent:

• Seasonal Fall Guide for your City: Use this as a lead magnet to grow your email list
  • Level up and create a bucket list or events magnet and send it out to the first 100 people who sign up (you’ll need to also collect mailing addresses for this)
• Fall List Content
  • Fall Festivals
  • Pumpkin Patches
  • Fall Concerts
  • Haunted Houses
  • Trick or Treating./Trunk-or-Treat Events
• Fall Daytrips
  • Hikes
  • Wineries
  • Fall scenery/ Best Fall Views
• Fall Food/Fall Menus
  • Bakeries
  • Breweries
  • Coffee Shops
  • Fall Menus
  • Fall Patio Dining
• September-November or September-December Events Guide
• Local Football Schedule

You can create a long form version of these content ideas and also make shorter form content. With all of the content that you’re creating, encourage your audience and viewers to download your local lead magnet!

For local Fall content templates, join The Breakout Agent Membership. The month of September content will include: Seasonal Fall Guide Lead Magnet Template, Email Workflow Templates, and Social Media Promo Post Templates.