Looking for real estate marketing ideas that don't require social media? Learn how to generate leads without social media marketing for your real estate business in 2025.
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Real Estate Marketing
Do you ever feel *bored* when it comes to talking about your local area of real estate? If so, I hope this is going to encourage you. Every change in the season brings a new opportunity for seasonal content. The reason I LOVE seasonal content for real estate agents is that it helps you to have more variety and prevent boredom when it comes to social media marketing. Winter brings both a change in weather, a change in patterns, and even a different aesthetic depending on your area. Use these post ideas to Individual Posts: Best Pumpkin Spice Latte/Pepp[...]
In today's guest episode of The Modern Real Estate Mama podcast, we're talking with Jenny McCaslin from Central TX. Jenny is a teacher turned real estate agent that has leaned into hosting community events to create a fun, family business that serves her past clients AND greater community. In this episode, Jenny shares how she got started hosting community events, how it's helped her to scale her brand recognition, and even advice for getting started. Because hosting events CAN be really daunting to start, Jenny shares the advice to start small, collaborate w[...]
If you're a real estate agent struggling to secure clients, I understand that it can feel like you're doing something fundamentally wrong. You're not alone in this, especially if you're in the early years of your career. It’s common to suspect your skill set isn't sharp enough, but the solution is simpler than you might think. With determination and the right strategy, you can turn your real estate business around and attract clients who are thrilled to work with you. I've been in the real estate industry for eight years, focusing on enhancing marketing str[...]
Content marketing ideas for real estate agents to use for October and Fall themed marketing.
Fall content for real estate agents is a great way to grow your local audience and even grow your email list. The reason that Fall content works so well for real estate agents is that it combines a trending topic (I'm not sure there's ANY area that doesn't trend when it comes to Fall) with local interest. As a real estate agent, local content is a great way to connect with people living in (and moving to) your local area. This makes you a resource for not just homes, but the lifestyle of your area. Let's talk about the different types of local fall conte[...]
Do you need real estate lead generation ideas that don't include cold calling and door knocking? Or maybe you've been told that traditional prospecting is the ONE way to get leads and grow your real estate business? Well, today we're talking about modern real estate marketing. My Experience with Traditional Real Estate Prospecting When I was getting started as a new real estate agent, my soon to be broker asked me how I planned to generate leads. At that time, I was only 23 but I told her I planned to use online and social media marketing for my real estate b[...]
Are you wanting to start posting on social media to market your real estate business? Maybe one of the biggest hurdles for you is knowing WHAT to post on social media for real estate. Every month, I'm releasing a mini social media guide for real estate agents. This includes 5 post ideas with Canva templates (and captions). I also include some ways that you can take your social media audience OFF of social media. Sign Up to Get the FREE Real Estate Social Media Guide Every Single Month! July Social Media Post Ideas for Real Estate Agents Fireworks o[...]
I believe that every single real estate agent should be using video marketing in their business. But one thing I've been hearing from my clients lately is a lot of questions like: "Is it too late?" "Am I too old?" "Am I behind. It seems like everyone is already doing that and I have no idea where to start." In this post, I want to share some encouragement about getting started with video and using it as a way to better attract and nurture future clients. Getting Started With Video Marketing for Real Estate The sooner you[...]
Today, I'm comparing Pinterest VS Instagram to see which ranks as the better marketing platform. One marketing trend I'm noticing in 2024 is a lot of small business owners and content creators stating that they are ready to ditch Instagram and go ALL in on Pinterest marketing. Before you do, I wanted to talk about the differences between the two marketing platforms and discuss your overall content marketing strategy. You can watch this YouTube video I recorded on the topic, or read below for the comparison. https://youtu.be/PkMD-5d0868 Audience and In[...]
