Marketing - Braiden McKee

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December 18, 2024

Review Your real estate marketing strategy for gaps AND OPPORTUNITIES IN 2025

Do you feel like you're doing ALL the things when it comes to real estate marketing strategy and lead generation- but NOTHING is working? If so, this is for you. It can be so frustrating as a real estate agent to be creating all the marketing content, hosting events, handing out your business card and yet have nothing to show for it. You feel like your leads aren't serious and people KNOW you're a real estate agent (they have your business card after all) but nobody is calling. As we head into 2025, this is the perfect time to review your real estate m[...]

Marketing, Real Estate, Social Media

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December 4, 2024

Real estate marketing without social media in 2025

Looking for real estate marketing ideas that don't require social media? Learn how to generate leads without social media marketing for your real estate business in 2025.

Marketing, Real Estate, Social Media

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November 14, 2024

Winter content ideas for real estate agents: what to post in november, december, and january

Do you ever feel *bored* when it comes to talking about your local area of real estate? If so, I hope this is going to encourage you. Every change in the season brings a new opportunity for seasonal content. The reason I LOVE seasonal content for real estate agents is that it helps you to have more variety and prevent boredom when it comes to social media marketing. Winter brings both a change in weather, a change in patterns, and even a different aesthetic depending on your area. Use these post ideas to Individual Posts: Best Pumpkin Spice Latte/Pepp[...]

Marketing, Podcast

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November 7, 2024

Hosting events for your real estate clients & community

In today's guest episode of The Modern Real Estate Mama podcast, we're talking with Jenny McCaslin from Central TX. Jenny is a teacher turned real estate agent that has leaned into hosting community events to create a fun, family business that serves her past clients AND greater community. In this episode, Jenny shares how she got started hosting community events, how it's helped her to scale her brand recognition, and even advice for getting started. Because hosting events CAN be really daunting to start, Jenny shares the advice to start small, collaborate w[...]

Marketing, Real Estate

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August 28, 2024

Why Real Estate Agents Should Be Posting Local Fall Content

blog header with picture of fall mums and pumpkins with text reading local fall content for real estate agents

Fall content for real estate agents is a great way to grow your local audience and even grow your email list. The reason that Fall content works so well for real estate agents is that it combines a trending topic (I'm not sure there's ANY area that doesn't trend when it comes to Fall) with local interest. As a real estate agent, local content is a great way to connect with people living in (and moving to) your local area. This makes you a resource for not just homes, but the lifestyle of your area. Let's talk about the different types of local fall conte[...]

Marketing, Real Estate

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August 2, 2024

Modern Real Estate Lead Generation Ideas

When I first got started as a real estate agent, my soon to be broker asked me how I planned to generate leads. At that time, I was only 23 but I told her I planned to use online and social media marketing for my real estate business. She basically laughed in my face and told me that wasn't going to work in this business. I spent my first year learning traditional methods like cold calling, door knocking, and hosting open houses. There were 2 problems with this... First, I was actually taught HOW to do them, just TO do them. Choosing the right brokerage fi[...]

Free Resources, Marketing, Real Estate, Social Media

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July 11, 2024

5 Content ideas for realtors in july

Are you wanting to start posting on social media to market your real estate business? Maybe one of the biggest hurdles for you is knowing WHAT to post on social media for real estate. Every month, I'm releasing a mini social media guide for real estate agents. This includes 5 post ideas with Canva templates (and captions). I also include some ways that you can take your social media audience OFF of social media. Sign Up to Get the FREE Real Estate Social Media Guide Every Single Month! July Social Media Post Ideas for Real Estate Agents: Fireworks[...]

Marketing, Real Estate, YouTube

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July 11, 2024

Is it too late to start using video marketing for real estate?

I believe that every single real estate agent should be using video marketing in their business. But one thing I've been hearing from my clients lately is a lot of questions like: "Is it too late?" "Am I too old?" "Am I behind. It seems like everyone is already doing that and I have no idea where to start." In this video, I want to share some encouragement about getting started with video and using it as a way to better attract and nurture future clients. https://youtu.be/U42NDFmnG9M?si=oOSFJHVitjQZ-dPp The sooner you START using video in you[...]

Marketing, Pinterest, Social Media

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May 3, 2024

Pinterest VS Instagram: Which is the better marketing platform?

photo of boho chair with orange pillow and cream blanket over chair white box overlay with text reading "content marketing Pinterest VS Instagram"

Today, I'm comparing Pinterest VS Instagram to see which ranks as the better marketing platform. One marketing trend I'm noticing in 2024 is a lot of small business owners and content creators stating that they are ready to ditch Instagram and go ALL in on Pinterest marketing. Before you do, I wanted to talk about the differences between the two marketing platforms and discuss your overall content marketing strategy. You can watch this YouTube video I recorded on the topic, or read below for the comparison. https://youtu.be/PkMD-5d0868 Audience and In[...]

Marketing, Pinterest

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March 23, 2024

How to Easily Find Pinterest Keywords

aesthetic office with color overlay text overlay says "how to find pinterest keywords tutorial"

If you have been completely confused by finding keywords for Pinterest, I'm here to change that. Today, I'm going to give you a tutorial to help you establish your keyword categories and keywords to use to get your content and brand found through Pinterest SEO. Pinterest keyword research tutorial This video goes step by step through the entire process to doing free Pinterest keyword research. https://youtu.be/XnE0E3-JWcA Start with a spreadsheet I think the first problem most business owners and content creators have with their Pinterest SEO st[...]