The Real Estate Agent’s Guide to SEO in 2025: A Simplified Strategy That Actually Works
If you’re a real estate agent tired of chasing social media trends and ready to build long-term lead generation through content, this guide is for you.
I’m Braiden McKee—Arizona real estate agent and content marketing strategist—and in a recent episode of the Content Marketing for Real Estate Podcast, I broke down a sustainable, three-part SEO strategy that will help you attract clients organically in 2025 and beyond.
Let’s dive into the SEO framework every real estate agent should be using.
Why IDX Isn’t the Priority Anymore
Let’s get this out of the way: You don’t need an IDX home search on your website to make SEO work for your real estate business. While it’s a nice bonus for some agents, it’s absolutely not necessary.
Instead, what you need is a foundational content strategy that works with SEO…one that allows you to get discovered online, build trust, and scale without being glued to your phone 24/7.
The SEO Pyramid for Real Estate Agents
I teach SEO through the lens of a simple visual: the SEO Pyramid. This structure ensures your content marketing stands the test of time and supports your business long term.
Layer 1: Foundational Website SEO
This is the base of your pyramid—and arguably the most important layer. You must own your content, just like you tell your clients to own their homes.
Here’s what to include:
- Homepage optimized for your niche and ideal client
- About page that builds trust and connection
- Contact page with clear calls to action
- Community pages focused on the cities and neighborhoods you actually want to work in
Pro Tip: Don’t try to target every city in your metro. Choose 3-4 key areas you want to specialize in and create high-quality, optimized pages for those.
Your website is your online real estate—and it should work just as hard as you do.
Layer 2: SEO Blog Content
The second layer of your SEO pyramid is your blog content. This is where you speak directly to your ideal client by answering their questions, addressing their concerns, and helping them navigate their journey.
You don’t need to blog weekly. In fact:
- New agents? Aim for 1 blog every week or every other week while you have time.
- Busy agents? Shoot for 4-6 custom, high-quality blogs per year.
What matters is consistency and customization. Avoid using generic, done-for-you blog templates that hundreds of other agents use.
SEO success comes from writing for humans first (think your ideal clients) and optimizing for Google second.
Need help? Inside The Breakout Agent Membership, I provide monthly blog outlines, keyword prompts, and even YouTube content ideas to help you stay consistent without starting from scratch.
Layer 3: External & Social Content
Finally, the top layer of your pyramid is your external content—including:
- YouTube
- Online directories (Google My Business, Zillow, Realtor.com)
These platforms should point traffic back to your website. That’s where the SEO magic compounds.
When set up correctly, this content doesn’t just build visibility, it builds authority and trust, even when you’re offline or taking a social media break.
Getting Started with real estate SEO: What to Do Now
Here’s how to build your SEO foundation in 2025:
- Create your website with your own domain (not your brokerage’s)
- Build 3+ community pages that reflect where you want to work
- Write 3–6 blog posts per year that speak to your ideal client’s goals
- Link all social profiles back to your site and optimize them for keywords
- Start using platforms like Pinterest and YouTube to expand your reach
And remember: SEO is a long game, but it’s a game-changer.
Want Help Putting This Into Action?
If you’re ready to scale your real estate marketing beyond social media, join The Breakout Agent Membership. Each month, you’ll get:
- Content marketing templates
- Blog post outlines
- YouTube video frameworks
- Monthly masterclasses and live coaching
It’s everything you need to build long-term marketing that works in the background—so you can focus more on your business and your life.
Final Thoughts
SEO doesn’t need to be overwhelming. By thinking of it as a simple three-layer pyramid—foundational website, blog content, and external content—you can create a long-lasting marketing engine that works for you 24/7.
If you want more support, templates, or blog strategy, reach out to me on Instagram.
