Real Estate Marketing on Pinterest: How to Stand Out & Drive Traffic
If you’re a real estate agent looking to attract more leads online, Pinterest should be a key part of your marketing strategy. With millions of users searching for home inspiration, relocation tips, and real estate advice, it’s a goldmine for agents who want to generate organic traffic and long-term visibility. The key? Making sure your pins stand out.
In this post, we’ll cover why Pinterest is a powerful tool for real estate marketing and the five pin formats you should be using to maximize engagement and clicks. Plus, if you want a step-by-step guide to mastering Pinterest for real estate, grab my Pinterest Marketing E-Book or join my membership for in-depth training, templates, and strategy sessions.
Why Pinterest Matters for Real Estate Marketing
Unlike other social media platforms, Pinterest is a search engine combined with visual discovery. This means that your content has a much longer shelf life (Pinterest says the average lifetime of ONE pin is 13 months) compared to Instagram or Facebook posts. When optimized correctly, your pins can rank in search results for months—or even years—bringing consistent traffic to your website, listings, or lead magnets.
But here’s the catch: ranking high in search is only half the battle. You also need eye-catching pin designs that stop the scroll and encourage users to click. That’s where strategic pin formats come into play.
5 Pin Formats to Increase Your Visibility
Different Pinterest pin formats will appeal to different consumers. When possible, vary the style/format of your real estate Pinterest content to appeal to different buyer types. To maximize your reach and engagement, diversify your Pinterest content with these five pin formats:
1. Vertical Static Pins
These are the classic Pinterest pins—tall, vertical images or graphics with eye-catching text overlays. They work well for blog posts, home buying/selling tips, or lead magnets.
Tip: Use bold, easy-to-read fonts and include a clear call to action (CTA) like “Download the Free Guide” or “Learn More.”
2. Infographics
Infographics perform well because they provide immediate value. Consider creating infographics around topics like “Home Buying Process in 7 Steps” or “Best ROI Home Improvements.” These types of pins encourage saves, which is a strong engagement signal to the Pinterest algorithm.
I have personally seen a correlation between higher saves and MORE website traffic.
3. Carousel Pins (Multiple Images)
A great way to showcase home listings or break down a process visually is with carousel pins. Users can swipe through different images, making this format engaging and interactive.
4. Animated Pins
Using animated pins helped to increase saves and impressions by 300% in ONE MONTH, for one of my real estate agent clients that hired me for Pinterest marketing. Essentially, you create a static graphic pin inside of Canva, but then you animate either the text or a graphic. This is really eye-catching and is a great way to increase your reach and saves with Pinterest marketing.
5. Video Pins
Video content is becoming more popular on Pinterest, and it’s a great way to boost engagement. Consider short clips of home tours, market updates, or quick real estate tips. The key is to hook the viewer within the first few seconds.
Get More Leads from Pinterest with a Proven Strategy
Using the right pin formats is just one piece of the puzzle. To truly see results, you need a solid Pinterest marketing strategy that includes keyword optimization, consistent pinning, and driving traffic to high-converting pages.
If you’re ready to take your Pinterest game to the next level and start generating more leads from organic traffic, check out my Pinterest Marketing E-Book or join The Breakout Agent Membership for exclusive trainings, templates, and expert support.
🎓 Join The Breakout Agent Membership
Pinterest is an incredible tool for real estate professionals, and with the right strategy, you can turn it into a lead-generating powerhouse. Start implementing these formats today, and let me know—what are your biggest struggle with Pinterest marketing?
FAQ
Here are some frequently asked questions when it comes to Pinterest marketing for REALTOR®s.
How To Use PInterest For Real Estate?
It’s really important for real estate professionals to understand that Pinterest is a search engine. Consumers are looking for ideas, information, planning for the future, and even looking for potential brands. This means that when utilizing Pinterest inside your real estate content marketing, you are going to be reaching people at the beginning of the buyer journey.
Your #1 goal is to use the Pinterest platform to get discovered and drive traffic to quality content on your website, YouTube channel, and even social media.
To simplify a Pinterest marketing strategy for real estate agents, you have 3 goals:
- Optimize your content and account with Pinterest SEO so YOU are discovered in search
- Drive traffic from Pinterest to high-quality real estate content
- Capture the lead (aka email and contact info) so that you can build the relationship and later convert the consumer into a client
Does Pinterest Work For REALTORS?
Yes! This surprises many real estate agents but Pinterest is an overlooked but effective way to grow brand awareness and generate organic real estate leads.
Consumers ARE using Pinterest to plan for relocation, home purchases, prep for home selling, and even learn about their financing or investing options.
Do I Need To Blog To Use Pinterest In My Marketing Strategy?
No, but I do highly recommend that real estate agents have a blog to maximize their content marketing efforts on Pinterest.
There are 2 reasons for this:
- Pinterest prioritizes content that is linked to your verified domain.
- Consumers are trained to click through to high quality blog posts and website pages from the Pinterest platform.
You don’t HAVE to blog, but you have more control over your content and the customer journey when you do. If you don’t have a blog and want to start using Pinterest to market your real estate business, the content you’re linking to should be high-converting content.
Remember, someone who discovers you on Pinterest is likely brand new to you and your real estate brand. You may capture attention, but whatever content your linking to needs to educate, inspire, and earn trust.
