Best Realtor Marketing Ideas for Pinterest (Plus Pin & Board Examples!)

If you’re looking for the best Pinterest marketing ideas for realtors, you’re in the right place. In this guide, I’ll walk you through high-performing real estate content ideas, Pinterest board categories, and pin examples that help drive local traffic to your site and build authority in your niche.

Before we get started, make sure to download the Free Pinterest SEO Checklist — it’s a quick-reference tool to help you optimize your pins and boards for maximum visibility in Pinterest search.

What to Know Before Using Pinterest for Real Estate Marketing

Pinterest is a powerful platform for long-term lead generation. But to succeed, you need a strategy that supports your evergreen content marketing — like:

• SEO-optimized blog posts
• Educational YouTube videos
• Lead magnets that collect email addresses
• Repurposed short-form videos from Instagram or TikTok

These core assets are what your Pinterest traffic should funnel back to.

Pinterest Board Ideas for Real Estate Agents

Create keyword-rich boards that reflect your niche, location, and buyer/seller goals. Here are proven Pinterest board categories for residential real estate:

• Home Buying Tips
• Home Seller Tips
• Relocation to [City, State]
• Living in [City, State]
• Things to Do in [City, State]
• Visiting [City, State]
• 55+ Communities in [City, State] or Retiring in [State]
• Real Estate Investing Tips
• Airbnb Hosting Advice
• [City] Coffee Shops, Food and Local Favorites
• Buying New Construction Homes
• Home Building Tips and Advice

Bonus: For Agent Recruiters and Coaches

If you’re building a brand around agent attraction or real estate education, add boards like:

• How to Start as a New Real Estate Agent
• Real Estate Marketing Tips
• New Agent Advice and Business Tips

Tip: Be sure to do Pinterest keyword research and include optimized titles and descriptions for each board.

Pinterest Pin Ideas for Realtors

Once you have your boards set up, start creating pins using these high-performing content ideas.

Buyer-Focused Pin Ideas

• Tips for Moving to [City, State]
• Pros and Cons of Moving to [City, State]
• What to Know Before Relocating to [State]
• First Time Home Buyer Guide
• Loan Options for First Time Buyers
• Everything You Need to Know to Buy a Home
• Buy or Build? 3 Tips to Help You Decide
• Relocation Guide: [City, State]
• 3 New Home Communities in [City] You’ll Love

Seller-focused Pin Ideas

• Home Selling Process Explained
• Home Selling Checklist
• Home Staging Tips to Sell for More
• Should You Sell or Renovate?
• Upgrades That Add Value When Selling

Local Lifestyle and Evergreen Ideas

• Top 5 Suburbs in [City, State]
• Living in [City, State]: What to Expect
• Things to Do in [City] with Kids
• 3 Best Coffee Shops in [City]
• Visiting [City]? Don’t Miss These Brunch Spots
• Kitchen, Bathroom or Bedroom Decor Trends
• Affordable Home Decor Ideas
• 3 DIY Projects for Your Home

Realtor Video Content Ideas for Pinterest

Pinterest now prioritizes video pins, especially for mobile search. This is your opportunity to repurpose content you’ve already created.

Here are some simple ideas to start:

• Mini Home Tours
• Home Buying or Selling Process Videos
• Market Updates or Local Community Highlights
• Behind-the-Scenes at a Showing or Listing Prep
• Quick Decor Tips or DIY Projects

Final Tips for Realtor Pinterest Strategy

Don’t create content just for Pinterest. Align it with your broader content strategy — blog posts, videos, lead magnets, and emails.

Every pin should link to a valuable resource that supports your business goals.
Use consistent branding for recognizability.
Stay consistent. Even 1-2 hours a week can build significant momentum over time.

If you want help creating content and pin templates faster, check out my Pinterest Marketing Blueprint + 14-Day Challenge to get everything set up and running in just 1 hour per week.