Do you want to know the best realtor marketing ideas for Pinterest? In this blog post I’m going to give you a full list of real estate content ideas as well as Pinterest categories for real estate.
Content Source
In the real estate marketing guide on Pinterest, we discussed the evergreen content. This is the main home for your content and should ideally be a mix between high authority blog posts, YouTube videos, and lead magnets. Additionally, you can use social media content as an additional content source to drive your Pinterest traffic to.
Pinterest Board Ideas for Real Estate Agents
These examples are going to be for residential real estate agents. If you are a commercial agent that is wanting to use Pinterest marketing for real estate, let me know and I can help you come up with some content ideas.
- Home Buying Tips
- Home Seller Tips
- Relocation/Relocating to [City,State]
- Living in [City,State]
- Things to do in [City, State]
- Visiting [City,State]
- 55+ Communities in [City,State] or Retiring in [City, State]
- Real Estate Investing
- Airbnb Tips
- Local [City, State} Coffee, Food, and Drink
- Buying a New Construction Home
- Home Building Tips & Advice
Bonus: If you sell products to other real estate agents, have agent attraction as a pillar of your business, or want to recruit agents to your team, here are a few more Pinterest board ideas for you.
- How to get started as a real estate agent
- New real estate agent tips
- Realtor Marketing Ideas
All of these should be customized to include Pinterest keywords from your Pinterest keyword research. If you don’t know how to find these keywords, I recommend getting my Pinterest Marketing Blueprint + 14 Day Challenge. This is going to teach you everything you need to know about getting started, and how to manage your Pinterest account in 1 hour/week.
Pinterest Pin Ideas
Now that you have general categories for your boards and Pinterest content, here are some Pinterest pin ideas.
- # Tips for Moving to [City, State]
- Pros/Cons of Moving to {City, State]
- What You Need to Know Before Relocating to [State}
- Top 5 Cities to Live in {State]
- 3 New Home Communities in {City} that You’ll Love
- Everything You Need to Know as a First Time Home Buyer
- First Time Home Buyer Guide
- Home Selling Process
- Home Selling Guide
- Home Selling Checklist
- Home Staging to Sell Your Home for More Money
- Should You Move to [City, State]?
- First Time Home Buyer Loan Options
- Home Buyer Advice You Need
- Home Design Trends
- [Bedroom/Kitchen/Bathroom/Playroom] Decor Trends
- Affordable Home Decor Ideas
- 3 DIY Projects for [Insert Home Area/Room]
- Relocation Guide: [City,State]
- Buy or Build? 3 Tips to Help you Decide
- 3 Top Coffee Shops in [City]
- Visiting [City]? Don’t skip these locations/brunch spots/rooftop bars.
- Avoid these COMMON Home Building Mistakes
- Upgrades That Help Your Home Sell for More Money
- Top 5 Suburbs in [City,State]
- Things to do in [City] with Kids
- Living in [City,State]
realtor marketing with video pins
Pinterest is a great place to repurpose short form video content. If you have B-Roll clips, or short talking videos about any of the content marketing ideas from the list above, I recommend using them.
Pinterest video pins can help grow your reach faster. You can check out a couple of my successful video Pins on Pinterest here:
This is a pretty extensive list of realtor content marketing ideas for Pinterest. Before you get overwhelmed, look at your content plan and the content you already have. Make sure that your Pinterest strategy works around your content strategy so that you are not making content just for Pinterest. Your Pinterest pins should be driving traffic back to your authority building content.
Was this helpful? Let me know your favorite ideas and which ones you’ll begin implementing!
